Archives: Projects

Hari Warisan is a new initiative to acknowledge and appreciate our cultural practitioners and activists. As custodians to our cultural heritage, they are the lifeblood that keeps our arts and heritage alive.  MHF also hopes to facilitate knowledge transfers from one generation to another, and to encourage more young activists to step forward.  Join us in celebrating these community assets and nurturing the future role models and cultural leaders who can motivate and inspire our next generation and beyond.

Hari Warisan 2021

For 2021, as their Digital Designer, I was tasked with producing the design graphics, illustrations & proposing the style for the event collaterals, which was held at Kampong Gelam, Malay Heritage Centre. The overall look and feel of the inaugural event were to represent grandeur and exclusivity (as it is by invitation only) while maintaining a Malay heritage/arts design.

The collaterals produced for the event included EDMs, backdrop, event brochure, sash, certificates, social media posts (Facebook, LinkedIn), supers (lower-thirds) and slide decks. These were done with together in collaboration with the wonderful team in MHF, volunteers and artists.

Hari Warisan 2022

For 2022, with the role as Art Director, I worked with another designer to recreate the EDM with the above (2021) reference. Maintaining the same logo and refreshing the designs was the task ahead of the event. Notable new designs include profile posters of participating performers, speakers, panellists and award recipients.

Performers’ Profile

Keynote Speaker, Moderator and Panelists’ Profile

“The Heritage” by Shafyre

The Design Challenge

The biggest challenge was how to top off the standard that I set myself in 2021. As I was given full autonomy in designing the works for 2021, it was easier back then to create and produce. Working with another designer has provided the opportunity for growth for the role, as soft skills such as communication came, especially communicating ideas and concepts; setting the creative direction of the event for MHF.

Overall, to be part of the team designing these works means gave a meaningful purpose. For engaging my services for consecutive years, I hope to continue producing more and better designs for the time to come. Please support MHF wherever you can, also by this link also.

Malay Heritage Foundation Websites and Social Media

Website | Giving.sg

• Facebook
• LinkedIn
• YouTube

Named after the Department of Malay Studies’ first department head and well-respected scholar, the late Dr Syed Hussein Alatas, this lecture series aims to invite eminent scholars/leaders to deliver lectures that will contribute to deepening awareness of the Malays in the region as they confront the challenges of globalisation, change and social reconstruction. The lecture series was launched in May 2018 and is supported by MES Group.

4th Syed Hussein Alatas Memorial Lecture (2021)

The process behind the artworks was to use the brand colours of NUS and incorporate it into the designs. The uneven shapes and flow art direction were used to showcase the significance of how the lecture talks are usually held where the peaks and lows of lectures of human interactions. The photo for the late Syed Hussein Alatas, was photo-edited with a black and white style, touching up the lighting to commemorate his contributions even though he has passed. For 2021, the lecture was conducted on the Zoom platform due to COVID-19. This was done in collaboration with NUS Department of Malay Studies, Faculty of Arts & Social Sciences.

5th Syed Hussein Alatas Memorial Lecture (2022)

For this project, my role as an art director was working together with another designer for this. As this project was retained consecutively, the creative direction changed once more to a modern look to reflect the topic of the lecture. Using block-shaped graphics with shades of purple instead of NUS brand colours as the lecture could stand on its own; as it’s the fifth year of the lecture. The event was held with live audiences in 2022 after the relief measures of COVID-19 were lifted.

Website for Syed Hussein Alatas Memorial Lecture Link

Front-End Development of the concept of Oriell Gallery, a platform where artists and designers can showcase their artwork, get quotations and sell their artworks as non-fungible tokens (NFTs) online.

Interface front-end design can be found via this link

For Marsiling Primary School’s Diamond Jubilee (60th Anniversary) celebration, the project involved internal and external stakeholders that would be involved in the celebration.

The client wanted the celebrations to include students, staff and guests. The overall art direction was to promote a “still going strong” and to highlight their landmark 60th Anniversary.

These artworks are done collaboratively in a team, with each member rotating roles and responsibilities in ensuring that the artworks are met to client’s satisfaction.

Redesign and creating a brand guide for Junior Art Lab, an Ed-Tech social enterprise start-up, specialising in nurturing young kids from 4-12 years old in making art using software. The colours, shape and typography was to reflect the welcoming, vibrant and positive values of the start-up that would be reflected on their collaterals.

Facebook

Year
2018

Client
Legal Aid Bureau

Agency
Orgnix Creatives

Synopsis
Help with a Heart features the everyday heroes of Legal Aid Bureau under the Ministry of Law. This e-publication shares their stories and experiences of their career and professional life helping and empathising people who require Legal Aid to get through the challenges that they face in their life.

View the publication

Year
2018

Client
National Heritage Board

Agency
Orgnix Creatives

Synopsis

MUSE SG was a collaborative project with National Heritage Board. This issue, it was to celebrate Singapore’s Bicentennial History. The inserts feature stories and experiences of communities in Singapore. From the first satellite town of Toa Payoh to Bukit Panjang’s remote town more than just a byway, these are some of the stories shared in this four-part issue; with this being the first. This was done with the client and freelancer making it one of the more successful collaborations.

A publication distributed at National Heritage Board (NHB) locations in Singapore.

This project is about building awareness to users on posting private information online. The poster emulates a dot-matrix computer paper form  and glitch effect as the style. It is made up of sensitive information as seen in the video below as well.

The Rave is a collective illustration for XL Recording’s artist The Prodigy. A 2014 D&AD entry, this is an illustration to showcase the crowd at The Prodigy concert.

For Behance, Music Video Link

T-Shirt designs for Singapore South East Asian Youth Program (SSEAYP) in 2016 and 2018 respectively (left to right).

On left, the design was to create a dynamic youthful design as to reflected with the dolphin graphics and the shape of the number “30” to be reflected as such.

On right, it was requested that an illustration of the ship in which the group sailed was visualised and text in the design were to look like a frame.

Block 427 is a Film by Puttnam School of Film. The project is to create a press release kit, a DVD cover and a poster to promote the film. Debut at the Avant Premiere 2016.

Human senses. They create experiences for us everyday in our lives. This compendium and creative journal discusses the journey of our lives under surveillance. With references from George Orwell’s “1984” and Aldous Huxley’s “Brave New World”, this compilation discusses the darker side of surveillance. Conceptualisation is inspired towards 1984’s Big Brother’s thought police. It discusses the cause and effect of surveillance in modern societies from individual, group and corporate standpoint.

This project is about living environments through a bird’s eye perspective.

A photography series using a 360 camera.

Lino Printing 2013. Meme Branding.

Remastered 1st Artwork in 1994. Done in 2016 by paper craft. Held together by the frame with no glue. Believe.

Reader’s Kit is a direct mailer mock-up for The Book Cafe. The idea is to conceptualise a packaged product consisting of a bookmark, a tea bag sample and a box packaged with a fortune cookie insert where each is unique on its own.

Random Unorthodox Photography XD

Short video for a project on privacy and surveillance. It is made to represent the ongoing purpose of surveillance in societies. And yes, the cover image are InDesign Grids for graphic purposes =)